Most popular
Digital Advertising & Marketing
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Mastering Video Marketing: Strategies for Captivating Your Audience
What you'll learn
Study of video marketing strategies and best practices for creating compelling and impactful video campaigns.
Techniques for crafting effective video scripts, storyboarding, and planning video production.
Exploration of video distribution channels, such as YouTube, social media, email marketing, and websites.
Application of video SEO techniques to improve video visibility and reach a broader audience.
Practice in using analytics to measure video performance, including views, engagement, and conversion rates.
Mobile Marketing Excellence: Reaching and Engaging Customers on the Go
What you'll learn
Understanding the mobile landscape, including mobile devices, apps, mobile web, and mobile user behavior.
Study of mobile marketing strategies and best practices for creating effective campaigns that resonate with mobile audiences.
Techniques for optimizing websites and content for mobile devices to provide a seamless user experience.
Exploration of mobile advertising and mobile app marketing to reach customers on their smartphones and tablets.
Application of mobile analytics and data-driven insights to measure the success of mobile marketing efforts.
Video Advertising 101: Creating Compelling Campaigns for Maximum Impact
What you'll learn
Understanding the key elements of successful video ad campaigns.
Study of target audience analysis and how to tailor video content to specific demographics.
Techniques for creating compelling and engaging video ads that capture viewers' attention.
Exploration of different video ad formats, such as pre-roll, in-stream, and social media video ads.
Application of storytelling and visual storytelling techniques to create impactful video campaigns.
Practice in video ad production, including scripting, filming, and editing.
Trending
Digital Advertising & Marketing
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Video Advertising 101: Creating Compelling Campaigns for Maximum Impact
What you'll learn
Understanding the key elements of successful video ad campaigns.
Study of target audience analysis and how to tailor video content to specific demographics.
Techniques for creating compelling and engaging video ads that capture viewers' attention.
Exploration of different video ad formats, such as pre-roll, in-stream, and social media video ads.
Application of storytelling and visual storytelling techniques to create impactful video campaigns.
Practice in video ad production, including scripting, filming, and editing.
Mastering Video Marketing: Strategies for Captivating Your Audience
What you'll learn
Study of video marketing strategies and best practices for creating compelling and impactful video campaigns.
Techniques for crafting effective video scripts, storyboarding, and planning video production.
Exploration of video distribution channels, such as YouTube, social media, email marketing, and websites.
Application of video SEO techniques to improve video visibility and reach a broader audience.
Practice in using analytics to measure video performance, including views, engagement, and conversion rates.
Mobile Marketing Excellence: Reaching and Engaging Customers on the Go
What you'll learn
Understanding the mobile landscape, including mobile devices, apps, mobile web, and mobile user behavior.
Study of mobile marketing strategies and best practices for creating effective campaigns that resonate with mobile audiences.
Techniques for optimizing websites and content for mobile devices to provide a seamless user experience.
Exploration of mobile advertising and mobile app marketing to reach customers on their smartphones and tablets.
Application of mobile analytics and data-driven insights to measure the success of mobile marketing efforts.
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All Video & Mobile Marketing Courses
Video Advertising 101: Creating Compelling Campaigns for Maximum Impact
Are you ready to harness the power of video advertising …
What you'll learn
Understanding the key elements of successful video ad campaigns.
Study of target audience analysis and how to tailor video content to specific demographics.
Techniques for creating compelling and engaging video ads that capture viewers' attention.
Exploration of different video ad formats, such as pre-roll, in-stream, and social media video ads.
Application of storytelling and visual storytelling techniques to create impactful video campaigns.
Practice in video ad production, including scripting, filming, and editing.
Mastering Video Marketing: Strategies for Captivating Your Audience
Are you ready to harness the power of video marketing …
What you'll learn
Study of video marketing strategies and best practices for creating compelling and impactful video campaigns.
Techniques for crafting effective video scripts, storyboarding, and planning video production.
Exploration of video distribution channels, such as YouTube, social media, email marketing, and websites.
Application of video SEO techniques to improve video visibility and reach a broader audience.
Practice in using analytics to measure video performance, including views, engagement, and conversion rates.
Mobile Marketing Excellence: Reaching and Engaging Customers on the Go
In today’s mobile-centric world, it is essential for businesses to …
What you'll learn
Understanding the mobile landscape, including mobile devices, apps, mobile web, and mobile user behavior.
Study of mobile marketing strategies and best practices for creating effective campaigns that resonate with mobile audiences.
Techniques for optimizing websites and content for mobile devices to provide a seamless user experience.
Exploration of mobile advertising and mobile app marketing to reach customers on their smartphones and tablets.
Application of mobile analytics and data-driven insights to measure the success of mobile marketing efforts.
Digital Advertising & Marketing
Welcome to the captivating realm of Digital Advertising & Marketing! …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
