Marketing Analytics & Automation Courses

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Mastering Marketing Analysis: Data-driven Insights for Business Success

19 Lessons
Intermediate

Are you ready to unlock the power of data-driven insights …

What you'll learn
Learn the principles and techniques of marketing analysis and its role in making data-driven decisions for business success.
Study various data sources and how to collect, clean, and organize marketing data for analysis.
Explore different marketing metrics and key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
Understand data visualization and reporting techniques to communicate marketing insights effectively.
Gain knowledge of statistical analysis methods to identify trends, patterns, and correlations in marketing data.

Marketing Automation Essentials: Streamlining Campaigns for Efficiency and Growth

19 Lessons
Intermediate

Are you looking to unlock the power of marketing automation …

What you'll learn
Study the benefits of marketing automation in improving efficiency, scalability, and ROI.
Understand how to set up and use marketing automation platforms and tools effectively.
Explore lead generation and nurturing techniques using marketing automation to convert prospects into customers.
Gain knowledge of email marketing automation, including creating personalized and automated email campaigns.
Learn about automated social media marketing, content distribution, and customer engagement strategies.
Study how to implement automated workflows and triggers to deliver the right message at the right time.

Marketing Analytics and Automation: Optimizing Performance and Driving Results

21 Lessons
Intermediate

Are you ready to take your marketing strategies to the …

What you'll learn
Study the importance of data-driven decision-making in marketing and how analytics can provide valuable insights.
Explore different marketing analytics tools and techniques to measure and analyze the effectiveness of marketing campaigns.
Understand how to track key performance indicators (KPIs) and use data to optimize marketing strategies.
Gain knowledge of marketing automation platforms and how to use them to streamline and scale marketing efforts.
Study lead generation and nurturing through automated workflows to convert prospects into customers.

Applying Data Analytics in Marketing

26 Lessons
8.5 hours
Intermediate

This is a specialized and practical course that empowers marketing …

What you'll learn
Develop proficiency in applying data analytics techniques to marketing scenarios.
Learn to collect, clean, and visualize marketing data for strategic decision-making.
Acquire skills in customer segmentation, campaign analysis, and using data-driven insights for marketing optimization.