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Strategic Sales Management: Maximizing Revenue and Profitability

38 Lessons
Intermediate

The course on Strategic Sales Management is designed to equip …

What you'll learn
Understand the role of sales management in driving revenue and profitability.
Analyze market trends, conduct market research, and identify target market segments.
Develop effective sales strategies aligned with organizational objectives.
Create sales forecasts, set performance targets, and allocate resources efficiently.
Build and manage strong customer relationships based on customer needs and preferences.
Recruit, train, and develop a high-performing sales team.
Motivate and inspire sales teams, set performance expectations, and provide effective leadership.
Utilize data analytics and technology for sales performance tracking and improvement.
Employ negotiation techniques and closing strategies for successful sales outcomes.
Understand and adhere to ethical standards and legal considerations in sales management.