Strategic Public Relations: Navigating the Media Landscape with Confidence
Strategic public relations plays a critical role in managing an …
What you'll learn
Study the media landscape and learn how to effectively navigate and engage with different media outlets, including print, broadcast, and online media.
Understand the importance of media relations and how to build strong relationships with journalists and reporters.
Learn about crisis communication and strategies for managing and responding to PR crises in the media.
Gain knowledge of strategic communication planning and how to develop effective PR campaigns and messaging.
Study the use of social media and digital platforms in strategic PR efforts and reputation management.
Explore media training and how to confidently and effectively communicate with the media.
Understand the role of storytelling and narrative in shaping public perception and building brand identity.
Learn about ethical considerations in strategic public relations and the importance of transparency and credibility in communication.
Crisis Management and Public Relations: Building Resilience in the Face of Challenges
In today’s dynamic and unpredictable business landscape, organizations face various …
What you'll learn
Learn about the different types of crises, including natural disasters, accidents, financial crises, reputation crises, and how to respond to each effectively.
Understand the importance of crisis planning and preparation, including the development of crisis communication strategies and protocols.
Explore the media landscape during crises and learn how to manage media relations and communicate with journalists and reporters.
Gain knowledge of social media and digital crisis communication, including strategies for managing online conversations and addressing misinformation.
Study crisis response and recovery, including the importance of swift action and ongoing communication to rebuild trust and reputation.
Learn about stakeholder engagement and how to effectively communicate with various stakeholders, including customers, employees, investors, and the public during a crisis.
Understand the ethical considerations in crisis management and public relations, including the importance of honesty and accountability in communication.
