Business Development: Marketing Fundamentals

About This Course

“Business Development: Marketing Fundamentals” is a comprehensive and practical course designed to provide participants with a solid understanding of marketing principles and strategies essential for business growth and development. Whether you are an entrepreneur or a marketing professional, this course will help you effectively promote products and services, reach target audiences, and drive business success.

Participants will learn the core concepts of marketing, including market research, consumer behavior, branding, digital marketing, and social media strategies. The course emphasizes creating effective marketing plans and campaigns to achieve business objectives and gain a competitive advantage in the market.

Learning Objectives

Gain a comprehensive understanding of marketing fundamentals and their role in business development.
Learn to conduct market research, analyze consumer behavior, and identify target audiences.
Develop practical marketing strategies, branding initiatives, and digital marketing campaigns to drive business growth.

Material Includes

  • Real-World Examples
  • Reference Material
  • Certificate

Requirements

  • No prior knowledge or work is necessary to take this course.
  • Download the audio sections for future references
  • Pen and paper for precious notes

This course is best for:

  • Entrepreneurs
  • Business owners
  • Marketing professionals,
  • Startup founders
  • Anyone interested in learning the fundamentals of marketing to enhance business development, reach customers effectively, and succeed in the competitive market landscape.

Curriculum

27 Lessons6h 14m

Introduction to Marketing and Its Role in Business Development

The Marketing Mix: Product, Price, Place, and Promotion
Market Research and Consumer Behaviour Analysis
Developing Marketing Strategies for Business Growth
Integrating Marketing with Business Development Goals

Market Research and Understanding Target Audiences

Consumer Behavior and Buying Decision Process

Branding and Creating a Strong Brand Identity

Digital Marketing Strategies and Online Advertising

Social Media Marketing and Influencer Engagement

Developing Effective Marketing Plans and Campaigns

Course Provided By

EVANSTONE INSTITUTE

5.0/5
79 Courses
13 Reviews
112 Students

Evanston Institute is a well-known educational institution that offers numerous courses to help students pursue their academic and professional goals. The courses are offered at affordable prices, making them accessible to a wide range of learners.

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Enrolkart

Academic Head

4.95/5
98 Courses
20 Reviews
10 Students
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$ 0.00

Level
All Levels
Duration 6.2 hours
Lectures
27 lectures
Language
English

Material Includes

  • Real-World Examples
  • Reference Material
  • Certificate
Enrollment validity: Lifetime

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