About This Course
“Business Development: Marketing Fundamentals” is a comprehensive and practical course designed to provide participants with a solid understanding of marketing principles and strategies essential for business growth and development. Whether you are an entrepreneur or a marketing professional, this course will help you effectively promote products and services, reach target audiences, and drive business success.
Participants will learn the core concepts of marketing, including market research, consumer behavior, branding, digital marketing, and social media strategies. The course emphasizes creating effective marketing plans and campaigns to achieve business objectives and gain a competitive advantage in the market.
Learning Objectives
Material Includes
- Real-World Examples
- Reference Material
- Certificate
Requirements
- No prior knowledge or work is necessary to take this course.
- Download the audio sections for future references
- Pen and paper for precious notes
This course is best for:
- Entrepreneurs
- Business owners
- Marketing professionals,
- Startup founders
- Anyone interested in learning the fundamentals of marketing to enhance business development, reach customers effectively, and succeed in the competitive market landscape.
Curriculum
Introduction to Marketing and Its Role in Business Development
The Marketing Mix: Product, Price, Place, and Promotion
Market Research and Consumer Behaviour Analysis
Developing Marketing Strategies for Business Growth
Integrating Marketing with Business Development Goals
Market Research and Understanding Target Audiences
Conducting Effective Market Surveys and Data Collection
Segmentation and Profiling: Identifying Target Audiences
Analyzing Consumer Behaviour and Preferences
Consumer Behavior and Buying Decision Process
The Consumer Buying Decision Process: Stages and Factors
Psychological and Social Factors in Consumer Decision Making
Consumer Behaviour Research Methods and Applications
Applying Consumer Insights to Marketing Strategies
Branding and Creating a Strong Brand Identity
The Importance of Branding in Business Success
Developing a Brand Strategy and Brand Personality
Building Brand Awareness and Recognition
Maintaining Brand Consistency and Managing Brand Reputation
Digital Marketing Strategies and Online Advertising
Introduction to Digital Marketing and Its Benefits
Social Media Marketing and Engagement Strategies
Search Engine Optimization (SEO) for Website Visibility
Pay-Per-Click (PPC) Advertising and Google Ads
Social Media Marketing and Influencer Engagement
Creating Engaging Content for Social Media Marketing
Identifying and Partnering with Influencers for Brand Promotion
Measuring and Analyzing Social Media Marketing ROI
Building a Social Media Marketing Strategy for Business Growth
Developing Effective Marketing Plans and Campaigns
The Fundamentals of Marketing Planning and Strategy
Conducting Market Research for Campaign Insights
Crafting Marketing Objectives and Targeting Strategies
Designing and Executing Successful Marketing Campaigns
Course Provided By
EVANSTONE INSTITUTE
Evanston Institute is a well-known educational institution that offers numerous courses to help students pursue their academic and professional goals. The courses are offered at affordable prices, making them accessible to a wide range of learners.
$ 0.00
Material Includes
- Real-World Examples
- Reference Material
- Certificate
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