Public Relations: Media Crisis Communications

About This Course

Public Relations during a time of crisis. Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy to understand message. And you get the exact quotes you want in final stories.


You will learn how to prepare and deliver messages to the media in a time of a Public Relations crisis. How to plan for press conferences, media statements, messages and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications Public Relations requires a plan that covers every aspect of message development, rehearsal and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.

“Public Relations: Media Crisis Communications” is a specialized and practical course designed to equip participants with the skills and strategies needed to effectively manage and navigate media crises for individuals, organizations, or brands. In today’s fast-paced digital world, managing crises is essential to protect reputation and maintain public trust.

Learning Objectives

Develop a crisis communication plan to effectively respond to media crises and protect reputation.
Learn to assess and identify potential crisis situations, and craft appropriate crisis messaging.
Acquire media engagement and interview techniques to confidently address the media during crises.

Material Includes

  • Certificate

Requirements

  • Video Camera (cell phone or webcam will work)

This course is best for:

  • Public relations professionals
  • Communication managers
  • Spokespersons
  • Corporate communications teams
  • Anyone responsible for managing communication and media relations during crisis situations for organizations, brands, or individuals.

Curriculum

26 Lessons2h 6m

Crisis Communications and Media Relations

Understanding Crisis Communications and Its Importance
Developing an Effective Crisis Communication Plan
Media Relations and Managing Public Perception during a Crisis
Handling Interviews and Press Conferences with Confidence

Crisis Communication Planning and Preparedness

Identifying and Assessing Potential Crises

Crisis Response Strategies and Messaging

Media Engagement and Interview Techniques

Social Media Crisis Management

Evaluating Crisis Communication Effectiveness

Course Provided By

EVANSTONE INSTITUTE

5.0/5
79 Courses
13 Reviews
112 Students

Evanston Institute is a well-known educational institution that offers numerous courses to help students pursue their academic and professional goals. The courses are offered at affordable prices, making them accessible to a wide range of learners.

See more

Enrolkart

Academic Head

4.95/5
98 Courses
20 Reviews
10 Students
See more

$ 0.00$ 0.00

Level
Intermediate
Duration 2.1 hours
Lectures
26 lectures
Language
English

Material Includes

  • Certificate
Enrollment validity: Lifetime

Explore More Courses

Want to receive push notifications for all major on-site activities?

✕

Don't have an account yet? Sign up for free