Survey analysis to Gain Marketing Insights
About This Course
“Survey Analysis to Gain Marketing Insights” is a specialized and practical course that equips marketers with the skills and knowledge to conduct effective surveys and analyze survey data to gain valuable marketing insights. This course is designed for marketing professionals, market researchers, and individuals involved in data-driven marketing strategies. Through topics, hands-on survey design exercises, and data analysis projects, participants will learn how to create well-structured surveys, collect meaningful data, and extract actionable insights. The course covers survey methodologies, sampling techniques, data cleaning, and statistical analysis to uncover trends, preferences, and customer behavior.
Learning Objectives
Material Includes
- Booklets
- Reference Material
- Certificate
Requirements
- XL Stat
- Excel Add-on
This course is best for:
- Students
- Business Owners
Curriculum
Introduction to Survey Analysis and Its Role in Marketing Research
Understanding Surveys: Foundations and Importance in Marketing Research
Designing Effective Surveys: Crafting Questions for Meaningful Data
Data Collection Methods: Exploring Approaches for Gathering Responses
Leveraging Survey Results: Applying Findings to Drive Marketing Strategies
Designing Effective Surveys and Structuring Questions
Implementing Surveys and Collecting Data
Data Cleaning and Preparation for Analysis
Descriptive and Inferential Statistical Analysis
Applying Survey Findings in Marketing Decision-Making
Course Provided By
EVANSTONE INSTITUTE
Evanston Institute is a well-known educational institution that offers numerous courses to help students pursue their academic and professional goals. The courses are offered at affordable prices, making them accessible to a wide range of learners.
$ 0.00
Material Includes
- Booklets
- Reference Material
- Certificate
